16 Feb 2011

eBay does crowdsourcing

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For the first time ever, eBay has stepped into crowdsourcing allowing users to decide the next fashion collection to be sold on the site.
In conjunction with NY fashion week, eBay has partnered with Derek Lam who has created a collection for the big e-commerce giant.

The collection was showcased during the Mercedes Benz Fashion Week in NY last week and is available at http://dereklam.ebay.com/ where users have now the chance to decide which 5 dresses will be put up for sale on eBay in the next few days.

We want more of this, nice idea eBay!
E